EXECUTIVE PROGRAM INTEGRAL DEVELOPMENT IN MANAGEMENT & MARKETING FOR THE AUTOMOTIVE INDUSTRY

Training, education, the use of tools to exploit data and analytical capabilities are, in fact, some of the keys to and analytical capabilities are, in fact, some of the keys to enable companies and individuals to individuals can project themselves into a future that is and will be increasingly complex and demanding. and demanding. To contribute to this, UCA and SIOMAA teamed up in collaboration to design a training program focused on professionals in the automotive sector and to offer them strategic planning and offer them tools for strategic planning, administration and finance, project management and evaluation, communication and marketing. The UCA School of UCA's School of Business will provide academic excellence while SIOMAA will contribute its expertise in the will contribute its experience in providing services to companies along the entire automotive value chain to help them automotive value chain, to help them better understand global trends and the particularities of the automotive and the particularities of the automotive industry in Argentina and its local and international markets. international markets. This is a key activity for any professional who is or intends to develop in any link of the automotive value chain. to develop in any link of the automotive value chain.